Senior creative and content strategy vet that works cross-functionally within matrixed orgs to deliver business goals
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William S. Goodman
Hi! William Goodman here. Please call me "Billy."
I'm a senior content strategy and creative leader with more than 20 years of experience building multi-media, multi-channel storytelling systems for top tech and entertainment brands — and for the past year, I've been studying AI at MIT to make sure I'm building those systems for what's next, not just what's now.
Across nearly a decade and four roles at Amazon, I helped launch and grow Amazon Music, founded the creative and content strategy discipline within Devices and Services, redesigned the Seller Central experience to drive global seller expansion, and returned to Music to lead sports partnerships and the most successful campaign of 2024. Before Amazon, I led creative and content teams at Ticketmaster/Live Nation, Fuse TV, SPIN, and others.
In 2025, I stepped away to go deep on AI. I completed three courses through MIT Professional Education in generative AI, agentic AI, and AI product design. I've been building and pressure-testing startup concepts, including Conductor — a platform exploring whether AI can provide independent artists with all the services of a record label in a single dashboard.
Across my career, I have turned people into customers and customers into fans. And now I do it with AI in my toolkit.
Open to senior leadership roles in content strategy, creative direction, and content operations — especially where AI, storytelling, and scaled systems meet. Let's connect.
Nice to meet ya!
Let’s shape the future together…